- Update the pages on your website often. Stagnant sites are dropped by some search engines. You’ll be able to even put a date counter on the page to display when it was last updated.
- Offer supplementary value on your website. For affiliates and partners you can place links to their sites and products and ask them to do the same for you. You can also promote their books or videos, if these products relate to your industry and are not in competition with your own product.
- You can allow for customers to ‘opt in’ to get rebates and exceptional offers. Place a link on your site to invite customers to ‘opt in’ to get a every month newsletter or worthful vouchers.
- Add a link to your primary page with a script ‘Book Mark or Add this site to your Favorites’.
- Add a link ‘Recommend this site to a Friend’ so that the visitor can email your website link, with a prewritten title, “Thought you might be interested in this”, just by clicking on it.
- Mark your website so that PlayableAds visitors all of the time know they are on your site. Apply consistent colors, logos and slogans and always leave a ‘Contact Us’ link on each page.
- Make a ‘Our Policies’ page that clearly defines your philosophy and principles in dealing with your customers. Likewise post your privacy policy besides so that clients know they are secure when they visit your site.
- Produce a FAQ page which addresses most of the doubts and clarifications about your product or your company that are likely to be asked. This serves to resolve most of the customers doubts in their first visit to your site.
- See that each page on your website has appropriate titles and keywords so that your customer can find their way back to your site if they lose the book mark.
- Never spam a client, who has opted for newsletters, with unsolicited emails. Later if they choose they want to ‘opt out’ of the mailings, make certain you honor their request and take them off the mailing list. They might still come back if they like your products. But they’ll certainly not come back if you continue to flood their email box with mails they no more want to get.
